Thursday, 30 September 2010

Yesterdays Presentation


Todays presentation went down well. I had the opportunity to present my plans for over this year as well as what i got up to over the summer. I also got to see what other group members are getting up to as well. My presentation went quite well, although I felt i chocked and missed out a lot of what I had planed to say. However a few people said it was well delivered and I had quite a few questions at the end based around the placement. Some concerns also arose in the end discussion, "how do the briefs relate to my future plans?" "what is the subject matter of your dissertation and how will this relate to your work" I still need to address this.

Tuesday, 28 September 2010

Statement of intent

This year I am developing briefs so they show my skills and passions as a designer. I aim to make my work as relevant as possible to what I want to accomplish when I graduate. Reflecting on collaborations with relevant designers and studios will help inform the briefs and their nature. With this I hope to develop and learn new practical, beneficial and professional skills. As I have only recently got to grasps with the possibilities of photoshop I want to combined this with illustration and use of colour for digital and print. Composition will take a large factor in completion of work this year, creating posters, flyers and motion graphics (need to use Indesign!!). I enjoy drawing, illustration and colour so want to develop this as much as I can whilst I have the facilities on hand to do so.

What I want and need to do

The sessions from last week have made me consider what I hope to gain from my final year on this course and what actions I will take in order to achieve this.


5 statements to achieve what I want:
  • COMPUTER SOFTWARE- Become more established with the use of Photoshop and Illustrator and get to know the keyboard short cuts to speed up how I use the system.
  • DRAW- I intend to imporve on my drawing skills this year. They should form the main basis of idea generation and project development.
  • PHOTOGRAPHY- Experiment with lighting, frame and produce a project that is photographic based. This also provides a professional means for my to record and document my work for portfolio.
  • AFTER EFFECTS- Referring back to last year's moving image brief. Produce another set of motion graphics to show case new skills and development in the area.
What I need to do
  • Discuss with tutors and peers my work and goals. If they think they are realistic and how to achievable.
  • Read more books relevant to the industry and sector I aim to work in. How will this inform my dissertation?
  • Produce projects to a professional standard which can show case my verity of personal skills as a graphic designer.
  • Produce work relevant to the sector I would like to work in, in the future.
  • Spend plenty of time in the studio and make full use of the college facilities.

Monday, 7 June 2010

Self-Promotion Online


I am learning how to produce a web site at the moment, however don't feel competent yet so I am considering an alternative. I already have a blog up and running which is a good start. At the moment though I am considering registering and getting my work up on Behance. This could be a very effective way of advertising my work as the site is well known and has a lot of viewers involved with the industry.
Coroflot is another similar site which allows you to post up you portfolio. It's alright however I don't think the quality of the work exhibited here is of a brilliant standard.

Design Bridge

This is the design company I was recommended to get in touch with. They are are branding company, who appear very professional and successful. I am very hopeful to get a placement with them because I think my work would improve a grate deal.

Wednesday, 2 June 2010

Placement opportunities

So far I havn't had many studios interested in my work and consider offering me a placement. So I have decided to start networking and a friend of a friend has currently offered me a 1-2 week placement at the company he works for. However in the mean time he recommended I get intouch with design bridge, as he had a placement there a couple of years ago and he improved with the benefit of some added projects for his portfolio.

Monday, 31 May 2010

My Buisness card design

Business cards research


This design of business card is quite creative. To access the designers contact details the viewer has to tare off a paper strip. I like this interactive quality as it makes the card more memorable.
Paula has used some of her illustrative work on her business cards. This is a direct way to give an impression of her work style and personal quality.


I like these final business card designs, they appear a lot more personal and illustrative to the previous examples.

Evaluation OUGD203

The main aim from this module, has been to investigate and identify what my individual practical, conceptual and creative practice is, with in the filed of graphic design. I started off thinking this would be a good opportunity to develop my skills in illustration, as this is an area I was most interested in. Also the collaborative brief to begin with would provide the opportunity to share my skills and learn new ones form the collaborative partner.

The first part of the brief gave me a new insight into working collaboratively. I learnt the positives and negatives by this way of working and feel I have more of an understanding of how I work in a team. My choice of collaborative partner appealed to me for having skills in the areas I was lacking, such as type, layout, colour and a good understanding of how to produce a professional, quality project. With this in mind I thought I would step back a bit and allow her take more of a lead role. Coincidentally at the beginning of the project we struggled to grasp a clear concept and I feel this is a result from my lack of communication and involvement. However once the new clear direction of the project was decided I felt more confidence in my design practice and got involved more. The photo shoot was a very productive day and improved my skills and knowledge in setting up the camera equipment and controlling the adaptive lighting, with spot lights and colour filters to create the visual effect we were after. I also felt we had a good collaborative way of working that day. From that day we generated many photographs to develop into our billboard, promotion idea. I then gained an in depth knowledge of how to alter the colour and lighting in the photographs via Photoshop. To finish off the posters I developed my skills in layout and combining type and image.
From this project I feel I have learnt a lot of new skills from my creative partner, which I can utilize and created new possibilities and directions for my work in the feature.

Photography came to be a regularly used tool, through the collaborative project and was also the means for me to generate a large amount of primary research, at Leeds city train station. Researching into how other current designers have used 3D visuals in their advertising, helped inform our ideas and design practice. Perhaps more of this research at the begging would have allowed me and my creative partner to come to an earlier, design detection and focused concept.

Once completing the collaborative project, for the second part of the module I got the opportunity to write and carry out my own brief. Through a series of workshops I learnt how to categorize and pair up my skills to relevant briefs which would best suite my development. I enjoy drawing however feel my illustration skills are not at a professional standard yet. Therefore I was very keen to take an illustrative approach and develop my drawing skills, with a focus on the image side of design. After having completed and learnt new skills from the previous image elective, I felt confidant in my application of image. So decided to carry out a brief based on 'My dogs are barking' combined with 'wish you were here'. Originally a character design brief, illustrating everyday sayings from the English Language and a postcard design brief

After getting off to a slow start, missing an important crit and receiving a strong wake up talk from my tutors. I wanted to show myself that I was capable of getting more involved with graphic design, pushing my ideas forward and generate a professional project that I can be proud of.

I got straight into researching the English language and listening out for common saying and phrases used. After the experience of the collaborative brief, I knew I needed to narrow down and write a clear concept, early. I narrowed down my research and this informed the concept... design and illustrate a set of postcard designs based on English sayings, originating from the royal navy to promote an Navy clothing collection for Topshop. I enjoyed researching into other illustrators/designers work, I should have posted more of this, with regular evaluations and my own opinions. As this could have contributed more to my idea generating and design practice. Looking back I should have also carried out more research into my intended target market and the sort of imagery which would appeal to them. More primary research would have benefited my project at this stage with survey's and questionnaires directed at my target audience.

I spent most of my time drawing and illustrating the phrases, which I enjoyed and was my intention at the time. When researching in to the product, range and distribution, the project expanded. With new design ideas and deliverables needed of tag label designs, clothing, posters and carrier bags. I quickly took on a new way of working, I put my hand drawn illustrations on hold and developed a series of vectors. Through the use of colour, composition and navy theme I intended for them all to work alongside each other as a set.

My management and panning let me down on this project, I should have spent more time concentrating on the project range and distribution, taking my time over the layout and combining all project aspects to work well as a set. Also experimenting with different stocks and techniques of applying image i.e screen printing. I did go down to the screen printing room and prepare a screen, with the help of Adam, but other things came up and I missed out on this opportunity.

I had a few disasters thorough this project. I need to develop an organized way of saving work on the computer. Losing work through not saving has been stressful as I know it can be prevented. This in turn created problems when I came to printing out my boards as I had lost some of the original files and links, also type faces.

Crits were a real eye opener for me, viewing others work I can see a lot of the group are creating some nice projects at what I would consider to be at professional level. As for me they were an opportunity to ask how I could get my project up to that standard. Through group discussion the illustrations got positive feed back, but I don't think the project is at a professional level, this is something I will continue to work on over the summer and hopefully rework and complete to a professional level and enter the third year with a higher level of working practice.

Over all I enjoyed this project and it has created and opened up new possibilities with my work. This project is not yet over for me as I intend to get back to the screen printing room with some of my drawings and produce a set of to scale posters on different stocks for experimentation. I am now very aware of what is expected from me and the standard of my future work.

What I will do differently next time and what do I expect to gain from doing these?

- Attend all crits and sessions available to me, these have all been arranged to help develop my work and are important for me to learn from.
- Save work and title folders on computer.
- Use the college facilities more, as these can provide new processes, finishes and quality of work.
- don't allow work to pile up, complete set tasks within a realistic time period.
- draw up more initial ideas, produce more work to show and get feed back from in crits.
- constantly write up my work analysis, even if it is bad.
- title and date notes made in crit sessions and presentations.
- Test different types of stocks more.

Monday, 15 March 2010

10 chosen design studios

mail@wurmsers.co.uk

http://www.graphic-design-studio.co.uk/
mail:
info@thecheeseroom.com

http://www.centralillustration.com/home.php
info@centralillustration.com
Contact: Benjamin Cox
Julia Beazley

Alicja McCarthy
Rhiannon Mollart

29 Heddon Street
1st. Floor
London W1B 4BL

Telephone: +44(0)207 734 7187

http://www.lighttv.co.uk/
production@lighttv.co.uk

http://www.studiojojo.com/
Email - Please use the email enquiry link below

http://www.lemonadeillustration.com/enter.asp?CatID=1&artistID=135
contact studio manager
info@lemonadeillustration.com


http://www.barkandbite.com/index.cfm
info@barkandbite.com


http://www.whynotassociates.com/

we ocasionally offer work placements for students and recent graduates. if you are interested in applying for a work placement please send a cover letter specifying when you would be available together with samples of your design work and your cv to:

why not associates
22c shepherdess walk
london N1 7LB
United Kingdom

or via e-mail to:
info@whynotassociates.com

http://www.illustrationweb.com/contact/

Contact

Whether you want to discuss a commission or just need more information, we are ready to help.

Juliette Lott
Nina Goldberger
Victoria Pearce
Mike Cowley
Sarah Beetson
Vanessa Dell
Harry Lyon-Smith

hello@illustrationweb.com
+44 (0)20 7720 5202

BILLING & ACCOUNTS

Sarah Mortimer
sarah@illustrationweb.com
+44 (0)1963 371727

WRITE

Illustration Ltd
2 Brooks Court
Cringle Street
London SW8 5BX


Saturday, 20 February 2010

Self Evaluation

1. what skills have i developed through this module and how effectively do i think i have applied them?
During this module I have learnt new skills with in the field of design for digital media. Starting with storyboarding i learnt how to draw and visualise a sequence into frames. Which could then be organised and edited before developing onto screen. I have enjoyed this process and some of the storyboards have been key to the development and production of final animated sequences.
To develop moving image on screen, I learnt how to use 'After Effects', a software which I now feel confident to use and create a moving sequence in. It also enabled me to produced the final 5 idents for a 'season of films' brief.
To complete the 'design for interactive digital media' brief, I produced an interactive dvd. For this I learnt how to use 'dvd studio pro' I found this difficult to pick up initially but now after, trial, error and completion of disc I feel confidant with the basics.

2. What approaches tools/methods of research have you developed and how have they informed your development process?
The Internet,youtube and use of blog have been the main sources of research for this brief. I have also found crits and discussion with members of the group to be very helpful with decision making and design focus. Lectures from tutors have been informative and taught me new skills and the application of them. I have kept notes from these sessions for future work.

3) What strengths can you identify in your work and how have/will you capitalize on these?
I have successfully adapted my working practice to apply to digital screen. In order to do this I learnt how to use new software such as After Effects and DVD studio Pro. I have also developed and improved my skills in Illustrator, photoshop and hand drawing, which I think reflects in improved quality of work. In order for me to produce and burn the DVD on time I had to organise everything into appropriate files this has improved my organisation and time management.

4) What weaknesses can you identify in your work and how will you address these more fully?
I should have gathered more research in order to generate a larger range of ideas and concepts. As I was unfamiliar with producing a DVD and using DVD studio Pro I should not have left this production to the final week before submission. As a result I felt very restricted with what I could produce and I think this reflects in the poor quality of work produced.
Looking through my context blog now, it is lacking in evaluations, analysis and opinions. I will post more often next time. Also I need to improve my organisation so i don't lose vital development work form the start of module (storyboards/test pieces).

5. Identify five things you will do differently next time and what do you expect to gain from doing these?
1) discuss and interact more with peers and tutors as they can provide alternative opinions and ways for me to improve my work.
2) Use the studio more, this would help with the above (1)
3) Do more research! this will provide a larger amount of material to generate ideas/solutions to the briefs.
4) Keep blog upto date and post more often with evaluations and my opinions. To help the development of work.
5) Make clear decisions and stick to them.

How would I grade myself in the following areas
5(excellent) 4(very good) 3(good) 2 (average) 1 (poor)
Attendance 5
Punctuality 4
Motivation 4
Commitment 5
Quantity of work produced 2
Quality of work produced 3
Contribution to the group 3

Sunday, 17 January 2010

What is a Portfolio?


Portfolios are used to provide evidence to an employer of your skills, talent, accomplishments and abilities. They are a showcase of your chosen work that best demonstrates your creative potential, or what ever you think the employer is looking for.
Portfolios are concrete evidence that presents your professional and personal achievements. Types of portfolios are, ring bound file, printed, online, CD, DVD, Presentation. Each type comes with it's advantages and disadvantages, you decide on which best suites the clients needs. (i.e DVD is easy to carry, online for over seas etc)
Example of an online portfolio



Online portfolios are good in that anyone from across the world can view your work. Negatives are that there are so many online portfolios out there that, not all get viewed by potential employers. Also there are different languages in many other countries, so what you put out there might not be able to read.
Digital portfolios are very handy to take to an interview, because they are small (on, CD, DVD, pen drive etc) however disadvantages are, soft wear might not be compatible with the interviewers computer. Also if you are showing print/illustrations etc, it can be hard to demonstrated the 'hand made/ paper quality' when turned into digital copy.
Ring bound portfolios are great for showing your original drawings and any hand made 2D projects. However problems include, weight- can be very heavy, need to take a long time considering mounting and making sure it looks clean and presentable. Also you can't leave it with the interviewer/ possible employer unlike a digital copy.

What is a CV?

A CV is a factual record, summarizing your up to date academic achievement and work history. An applicant may offer the interviewer their CV to provide information of their skills and qualifications relating to the applied position.
CV's are useful to summarize yourself to an employer and sell yourself!
The CV may also include what you are hoping to gain/achieve with the applied placement. Also what sort of position you see yourself working in. Also give an idea of what area of graphic design you are accustom with.

Essential with in a CV are...
Name, DOB, Contact details, education and training, career profile and achievements.
A graphic designer also needs
Portfolio, career ambitions, strengths, skills and perhaps influential artists/designers.

Sample of a Graphic Designer's CV

Millicent Alison Altar,
23 Alison Drive,
Atlanta, Georgia
Telephone No: 234 2343 23
Mobile No: 334 54 343
Email Address: miilialisonaltar@mailing.com
Career Objective:


Creative, innovative and imaginative graphic designer seeking position in a printing company that is dynamic. The position should offer the opportunity for growth within the company and advancement as a graphic designer. The position should also allow the application skills in creative and innovative approaches to graphic design gained over the 5 years of professional experience in the field.
Educational Background:
Diploma in Graphic Design Georgia Polytechnic 2004 – 2006
BA in Fine Arts Atlanta University 2000 – 2004
Professional Experience:
2007 – 2008: Senior Graphic Designer at Logic Incorporated
Responsibilities:

Head of design team
Distributed and supervised design projects
Organized design teams for different projects by assigning the designers with the skills required for the specific tasks to the appropriate design teams
Ensured that design teams met their deadlines and produced high quality work
Oversaw the acquiring of the appropriate materials for the completion of different design projects
Sought and maintained clients
2006 – Jan 2007 Graphic Designer at Illogic Designs
Responsibilities:

Completion of design projects as handed to the assigned design team
Preparation of design project proposals for presentation to clients
Presentation of design project proposals to both new and old clients
Achievements:

Head of design team at Illogical Designs for two years
Part of the editorial team of the Fine Arts Editorial at Georgia polytechnic
Head of the Design team of the Atlanta Mist Campus Magazine for two years at Atlanta University
Holder of the Atlanta scholarship for fine arts undergraduate students for four years
Participated in intramural sports and was the head of the Ki Alpha sorority sports team in the university games